Brand Building 101

A brand is more than a logo—it’s the story, feeling, and trust you build around your business. In this 90-minute class, brand strategist Kara Hollinger, founder of Made Outside, will share what makes brands stand out, how to use your resources wisely, and how to create a clear, cohesive identity that truly connects with your audience.

This class is for entrepreneurs, personal brands, sales and marketing leaders who influence company decisions, and anyone selling a product or service who wants to better understand what makes a brand successful and worth choosing. A logo matters—but a brand is what truly pulls people in, whether on a shelf, online, or before someone ever makes a call. Your brand is your biggest asset and first impression, and this class breaks down the art and fundamentals behind what makes it effective.