Taught by

AnnaLaura Cromwell

Location

The Loading Dock 1053

Description

Most small business owners didn’t open their doors to become part-time content creators — yet social media feels impossible to avoid. The problem? Most advice online comes from full-time pros who obsess over algorithms, not from people balancing social with running a business. In this class, we’ll cut through the noise and put all that random, contradictory advice into a clear hierarchy so you know what actually matters. You’ll leave with a sustainable, consistent strategy you can stick to — without the whiplash, wasted time, or all-or-nothing burnout.

Materials

Your go-to note-taking medium → We’ll be brainstorming and outlining a custom strategy, so you’ll want a place to capture your own plan. Pen + paper, phone, laptop, whatever! Access to your business’s social media accounts (Instagram, Facebook, TikTok, etc.) → You won’t be posting live during class, but it helps to look at what you’ve already done as we work through priorities. Recent photos or videos from your business (optional) → A few shots of your products, space, or team. These don’t have to be professional — even iPhone photos are perfect for examples when we talk about content. An open mind → The class is designed to simplify and de-stress social media, so come ready to set aside the “rules” you’ve heard and build something that actually fits your business.

Who Should Take This Class?

This class is built for small business owners, restaurant operators, shopkeepers, and service providers who feel overwhelmed by social media but know they need to show up online. No prior experience is required — in fact, it’s ideal if you’ve felt stuck between doing nothing or trying to do everything. Whether you’ve posted occasionally, handed it off to a friend, or avoided it altogether, you’ll walk away with a clear, sustainable strategy that fits where your business is right now.