Pitch Like a Publicist

Ever wonder how some small businesses seem to land press coverage while yours stays under the radar? In this hands-on class, publicist and JSW Media Group founder Jameka Whitten pulls back the curtain on 20 years of media relations, showing you what journalists actually want and why most pitches get ignored. You'll learn how to find the right media contacts, craft a subject line that gets opened, and write a pitch that sounds like you rather than a press release. We'll workshop real pitch ideas from the class, so bring your business or passion project. By the end, you'll leave with a working draft of your own pitch and a simple media outreach plan you can put into action that week.

Please bring a laptop or a notebook, whichever they prefer for writing. Since we'll be workshopping real pitches, you should also come with a business, project, or idea you want to promote in mind. No other materials needed.

This class is perfect for beginners; no PR experience needed. If you own a small business, run a side hustle, lead a nonprofit, or have a passion project you want the world to know about, this class is for you. Whether you've never sent a pitch in your life or you've tried a few times and heard nothing back, you'll leave knowing exactly what to do differently. All you need to bring is something you want to promote.