PR & Earned Media Strategy

Know your business has a story worth telling but not sure how to get it in front of the right people? In this class, PR leader Jameka Whitten will teach you how to earn media coverage for your small business — without a big budget or an agency on retainer. You'll learn how to craft your brand story, build effective pitches, figure out what's actually newsworthy (and what's not), and find the right contacts to pitch. Whether you've never sent a pitch in your life or you've tried and heard nothing back, you'll leave with a clear, actionable strategy to get your business the attention it deserves.

Please have your preferred method of note taking ready for class.