Win at Email Marketing: Mastering the Fundamentals

Join Adam Q. Holden-Bache, author of “How to Win at B2B Email Marketing: A Guide to Achieving Success” to learn strategies to achieve the best results from your email marketing. This workshop will take attendees through all fundamental aspects of an email marketing program including basic strategy, data management, design, copywriting, delivery, testing, and analysis. It will provide insight, tactics, tips, and takeaways that attendees can implement to improve campaigns for their business.

Feel free to bring email examples that you would like reviewed for the instructor to provide feedback on during or after class. Laptops are optional, but there are no specific materials required for this class.

This class is great for anyone who wants to master basic best practices for a successful email marketing program.