Storytelling for Businesses

What’s your story—and how do you make sure the right people hear it? In this engaging class, Emmy Award–winning TV and magazine reporter and storytelling expert Michelle Boudin will guide you through the art of defining your key message and telling your story with impact. You’ll learn how to identify and reach the right audience to amplify your message—whether through mainstream media or social platforms. Together, we’ll explore today’s media landscape, break down what makes a compelling story on different platforms, and give you the tools to craft and share your own. By the end of class, you’ll walk away with a clear story and a strategy to tell it in a way that resonates.

Please bring a laptop and your preferred method of note taking.

Small business and/or nonprofit leaders who need to find and tell their stories.